SKYLINE GOLF CASE STUDY

Great Lever and Farnworth
Golf Club

Course Overview

Nestled in the heart of Bolton, the Great Lever and Farnworth golf club combines over a century of golfing heritage with a friendly, modern atmosphere.

This parkland course features mature trees, natural water hazards, and sweeping fairways that provide both challenge and charm for players of all levels. The course asks a lot of questions.

It has commanding views over the West Pennine Moors and even to Yorkshire on a clear day, and given its open aspect, the prevailing wind is always a factor on this lovely, gently undulating course.

The management take great pride in maintaining the course to the highest standards for the benefit of all players and visitors.

Forward-looking new management recognised the need to completely refresh and update the club’s website and materials to give the club a polished image in keeping with the quality of the golf course.

The club had previously relied on a computer generated flyover, but this was produced before a number of holes were renumbered to assist an easier navigation of the course.

The club’s membership base also continues to grow and evolve and younger players are known to be much more digital media savvy.

The club was also pushing forward to develop income streams and sponsorship deals and looking for ways to build and publicise this valuable source of revenue.

The Brief/Challenge

SkyLine Golf Approach

Working in close contact with management, the planning process started several weeks ahead of filming to ensure all parties understood the requirements of the brief.

This also gave the opportunity to ensure the course was presented in its very best condition, with the actual filming day being completed on a pre-agreed day in June 2025, to also coincide with a major championship being hosted by the club the same week.

SkyLine also mocked up some early demos to allow the club to present options and visuals to new and existing sponsors.

After filming, SkyLine worked flexibly with management to ensure all sponsors were onboarded before delivery of the final package of information was provided. Flexibility here was the key.

An open dialogue existed throughout, to ensure all stakeholders were on the same page.

The initiative was enthusiastically supported and welcomed by management and sponsors alike.

The sponsors also recognised that digital media would give them a far wider reach and visibility than that afforded by on-course signage alone. As such, this represented a more valuable commercial proposition than had been in place previously.

During the period, the course also managed to secure a new overall course sponsor as a result of management’s refreshed approach and outlook.

We anticipate working with the club in the future as sponsors are added and refreshed. SkyLine are also actively managing the club’s YouTube channel on their behalf.